Pick a pillow at Conrad hotels

Pick a pillow at Conrad hotels

Conrad Hotels has some big plans for expansion, as their senior VP for brand management Richard Blamey was telling me this week. The first new hotel project is in Shanghai (pictured) with others planned for Dubai, Koh Samui, and, closer to home, Portugal.

Conrad is a high end brand, but it isn't afraid of adding some quirky touches. Guests can choose from 75 varieties of pillow.The romance pillow and snore no more pillows sound good, but I'm not sure I fancy the porcelain pillow.

Have you seen a pillow menu in any hotels? Is it a practical solution to helping you sleep or just a gimmick?